Bannon, Carlson and... Liz Truss? A Look Inside the Ex- PM's Foray for Make America Great Again

The former UK leader, began the first edition of her video series with a pledge to expose "those with ill intent" striving to bring down Western democracies. Truss elaborated she would uncover how an "global web of progressives function to undermine democracy and the will of the people."

"We will examine the Maga phenomenon and see how this can be accomplished in Britain," Truss declared. "Our guests will include the key figures of the Make America Great Again campaign."

In advance of the show's launch, there was one particularly enthusiastic supporter. "This is the beginning of a type of transformation," stated John Solomon. The right-leaning media outlet Just the News will host the Truss's new broadcasts.

Forging Alliances in the Conservative Media Landscape

UK-based allies, including a advisor linked to Reform UK, have also helped her launch the Truss's program. Its staging is competent, though simple. The show has attracted a subscriber base of 10k in her first week and her debut achieved sixty-seven thousand views in that timeframe.

It is a humble beginning, but in partnering with John Solomon, the former PM is being thrust into a well-developed conservative ecosystem producing and amplifying pro-Trump narratives. Key fixations include claims of media suppression by the established press and a desire to remove a conspiratorial 'deep state' – which she attributes her downfall to for the swift end of her short and troubled leadership.

"Just the News is not widely recognized beyond the Maga-verse, but it does have credibility there, mostly due to John Solomon, who gives commentary on conservative outlets like Bannon's 'War Room' podcast and has even spoken with Donald Trump," noted Alex Hinton, who has extensively researched the Make America Great Again phenomenon.

A Divisive Associate

Truss's attempt to import Maga media to Britain has aligned her more closely to divisive personalities such as Solomon.

He set up the platform in the wake of criticism after he was accused of promoting inaccurate reports about Joe Biden's anticorruption effort in the Ukraine, as well as contentious articles about ex-ambassador to that country.

These allegations were repeated across the conservative press, with he featuring as a frequent visitor on the widely-watched cable news broadcast. The former president personally boosted the journalist's work.

He wrote the reports about Ukraine in a number of opinion pieces for the political newspaper The Hill, where he had already been re-designated as an opinion writer after colleagues complained over his articles. His claims were central in the then-president's request for the Ukrainian government to probe the Biden family in 2019. This pressure led to articles of impeachment against the president. The Senate later acquitted the then-president.

Not long after the journalist departed the newspaper in autumn 2019, the publication stated it was carrying out a examination of his reporting concerning the Ukraine issue. It concluded Solomon had cited questionable informants and noted he "omitted crucial information about key Ukrainian sources, specifically the fact that they had been indicted or were the subject of inquiries."

Entering the Ecosystem

Solomon's own media appearances are a indication of the political media environment Liz Truss is becoming part of. Solomon mentioned his endorsement of the program on a program he presents on Real America's Voice, a conservative television outlet that is the base for the pro-Trump commentator former adviser Steve Bannon and on which Tucker Carlson also appears. The ex-PM has already hosted Bannon on one of her first podcasts.

Through her association with the journalist and his outlet, the former leader has become a niche participant in a much wider network of conservative media outlets that frequently share and promote one another's material.

Solomon's own podcast and Real America's Voice show have often featured figures such as influencer Mike Benz, a political voice whose criticism of USAID was cited by Elon Musk as grounds for closing the government body.

A Cross-Border Foray

Although the former PM's unnatural presentation and career difficulties have invited ridicule at home, some US observers do not dismiss her attempts to reinvent herself as a British branch of the pro-Trump media ecosystem.

"You have to take people like Truss as significant, despite the fact that you may not want to interpret them word-for-word," said a Democratic strategist, who was employed in the Biden administration.

"You saw how in the recent campaign President Trump utilized that ecosystem to get his message out. Without a doubt that sphere spreads and shapes conversation internationally. It appears fairly obvious to me that the circumstances in the UK are akin to what permitted this alternative media ecosystem to flourish here."

Alan Finlayson, said the digital right-wing media sphere was already having an impact in the United Kingdom.

"Online platforms transcends national boundaries," he stated. "There exists a sort of atmosphere within which stuff flows – at times manifesting in radical ways and other times more moderately – but which is connected."

The academic said the rise of the internet-based right wing in the United Kingdom in recent times meant the "chance to have a larger effect is substantial."

Global Goals

"The former PM and political figure Nigel Farage recently appeared at the Conservative Political Action Conference, where I watched as they deployed Make America Great Again rhetoric ahead of the {king of Maga|

Joseph Walker
Joseph Walker

A tech enthusiast and cultural commentator with over a decade of experience writing about digital innovations and societal impacts.