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TikTok is introducing a updated setting that enables them to lessen the quantity of AI-made content appearing in their feeds. This step comes as the platform announced that it currently hosts over 1 billion AI-generated clips.

Trial and Implementation

The update is in a pilot phase over the following weeks before a full-scale rollout. This shift aligns with a increase in content created by AI, driven by new content generation software.

AI Proliferation Online

Studies have shown that nearly a tenth of the fastest-growing content creators on a popular video site primarily display clips produced artificially. A considerable share of this material is classified as mass-produced AI material, a phrase for poor-quality, bulk-generated content that is frequently illogical or dreamlike.

Based on user feedback that a lot of users enjoy content made with AI tools, including digital art to science explainers, and we aim to offer the community the option to see more or less of that, depending on their own likes,” said a platform representative.

Volume and Proportions

The platform shared that there are currently 1.3 billion videos on its app identified as artificially created. In total, in excess of 100 million media items are submitted to the platform each day, making AI-generated material a limited part of its overall inventory.

How to Adjust Settings

Viewers will be in a position to reduce or increase the level of artificial media they watch by accessing the topic control feature in the app and choosing the AI content topic. Additional categories that can already be modified under the tool include politics, clothing, cosmetics, and dance.

Content Labeling and Policies

Its rules mandate content makers to label lifelike artificially created content, and it bans malicious deepfakes of public figures or emergencies. Any authentic-looking AI-generated clip that is unmarked can be deleted under its terms of service.

Additionally, the service will henceforth attach an artificially created watermark to content created with its built-in AI features, or identified by an collaborative effort for recognizing AI-generated material. This action is designed to stop users from attempting to evade the tagging system.

Responsible AI Funding

The platform is additionally introducing a $2m AI literacy fund for experts and institutions to produce educational content about ethical AI use. This program will benefit charitable organizations dedicated to training programming and robotics.

Content Safety Approach

TikTok has justified its content review process, during debate over proposals to lay off a large number of safety staff in the UK. TikTok is planning to reduce a significant number of roles in its user protection department in London, with labor groups and online safety experts raising concerns that people are being substituted by machine-led review.

A trust and safety lead stated that staff-based oversight would remain essential, but AI can safeguard staff by filtering out the most graphic content before it is viewed by humans. TikTok stated a significant reduction in disturbing and violent content reviewed by content reviewers over the past year due to the use of its AI tools.

We believe it is crucial to balance humans and technology to keep the platform safe,” the executive stated. “We’ll have people as part of that process, but we further consider it’s highly necessary to minimize viewing of harmful content as rapidly, which is the area in which a significant AI assistance is making a difference process content quickly.”